The High Performance Sales Leader
"Actionable Insights from Inspiring Tech CROs & VPs" dives deep into the world of sales leadership within the dynamic technology sector.
Join us for 20-30 minute candid conversations with distinguished sales leaders—from nimble startups to global powerhouses—as they share their personal journeys, strategies, and secrets behind their remarkable results.
Whether you're an aspiring sales leader or a seasoned expert looking for fresh insights, this podcast offers a treasure trove of real-world wisdom, actionable takeaways, and lessons learned from the front lines of tech sales.
The High Performance Sales Leader
E45: 5 Steps to Customer Intimacy and Lifelong Relationships with Brad Perriott
In today’s episode, we sat down with Brad Perriott, Country Manager and AVP at Sentinel One, to explore the art of building authentic, long-term customer relationships in sales. Brad shares his unconventional journey—from managing a punk rock band to becoming a sales leader—and dives into his customer intimacy framework, a proven method for creating meaningful connections that drive business success.
Whether you're in sales, leadership, or simply looking to enhance your professional relationships, this episode is packed with actionable insights, personal anecdotes, and strategies to help you move beyond transactions and build trust.
Episode Highlights:
The 5-part system he uses to build customer intimacy, close deals that last, and create buyers who follow him, no matter the logo on his shirt.
- Customer Segmentation: If They Can’t Buy, Don’t Flirt
- Customer Journey: See Everyone. Hear No Less Than Three Nos.
- Qualify the Opportunity: The Deal Review Is Not a Mugging
- Buyer-Focused Proposal: Tell a Story, Say No, Close With Grace
- Delight Your Customer: Trust Is Built in Chaos, Not Comfort
Connect with Brad Perriott:
LinkedIn: https://www.linkedin.com/in/bradperriott/
Connect with The High Performance Sales Leader Host:
LinkedIn: https://www.linkedin.com/in/preesarkar/
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