The High Performance Sales Leader

E19: The CEO’s Art of Selling: How to Engage Customers, Employees and Investors with James Brennan | CEO Linius, ex- PolyCom & Blue Jeans

James Brennan Season 1 Episode 19

As the CEO of Linius, an ASX-listed company with fewer than 20 employees, James has garnered invaluable experience in the art of selling to diverse audiences.

Linius Media Solutions enables their customers to unleash the value in their video archives with world-leading video search, highly efficient content curation, and personalized viewing experiences. 

Prior to Linius, James led transformation and growth at global companies including Integrated Research, Kaltura, BlueJeans Network, and Polycom.

James' journey is a testament to the power of strategic execution and adaptability, and his insights provide a valuable blueprint for CEOs navigating the sales process. 

Here are his tips on selling effectively as a startup CEO:

1 - 🌠 Build your portfolios and long-term vision

2 - ⛓️ Maintain a balanced pipeline

3 - 🤝 Appeal to your Product Development team through Vision Casting

4 - 🏋🏻‍♀️ Influence your teams with a shared vision, accountability, and autonomy

5 - 📣 Clarify your vision and give regular updates

6 - 🧐 Be transparent to your investors at all times

7 - 🫂 Depend on a support system to handle pressure

8 - 🎡 Trust your instincts and embrace agility

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