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UltraTalent GTM Insights
UltraTalent GTM Insights delivers actionable conversations with SaaS founders, CEOs, CROs, and GTM leaders building high-performing revenue teams.
In focused 20–30-minute discussions, we unpack how real operators scale sales, hire top-third talent, structure teams, navigate inflection points, and avoid costly mistakes that stall growth.
This isn’t surface-level advice. It’s practical insight from leaders responsible for revenue, headcount, and outcomes.
If you’re building or scaling a SaaS company and care about predictable growth, stronger hiring decisions, and GTM performance that holds up under pressure — this podcast is for you.
UltraTalent GTM Insights
E17: How to Win More Deals by Turning Losses into Lessons with Cian McLoughlin | CEO Trinity Perspectives
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Want to win more deals and lose less? Then, master the practice of win-loss analysis!
I was fortunate to talk with Cian McLoughlin, an expert in reviewing deal wins and losses. Cian is also the author of the Amazon #1 Bestseller, Rebirth of the Salesman.
His blog was voted one of the Top 50 Sales Blogs in the world for the past 4 years and he was recently chosen as a LinkedIn Top Sales Voice.
Here are 8 actionable insights to win more deals:
- Creating a culture of open communication 🗣️
- Set expectations with customers and create a system for collecting their feedback 📈
- Losing deals affects team morale and staff retention 💔
- Customer feedback is the key to survival and success in a competitive market 🔑
- Take more time in discovery to get higher win rates 🕵️♂️
- In reviewing your deal wins, measure your responsiveness, discovery, patience, cultural fit, and risk management 📊
- Build an environment where people can feel comfortable discussing success and failure 💬
- Invest in a platform for reviewing your wins and losses 💻
Hiring or replacing someone in the next 90 days?
We partner with tech sales leaders who are time-poor and under-pressure, and introduce them to top performers without wasting time or risking average hires, so that they can build winning teams and careers.
Message pree@ultratalent.com today!